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Presentations

WEDNESDAY 17 APRIL 2013

  • Opening speech by Mr Jan Eric Frydman, Head of Unit for Tourism and Cultural Instruments, Directorate-General for Enterprise and Industry, European Commission
  • Keynote speech: Innovation in Hospitality by Mr Ramón Estalella Halffter, Secretary- General of the Spanish Confederation of Hotels (CEHAT) and Member of the Executive Committee of HOTREC (Association of Hotels, Restaurants and Cafes in Europe)

 

  • Experts' Panel: Reinventing Tourism Destinations

 

  • Keynote speech: Knowledge Management by Mr Chris Cooper, Oxford Brookes Business School and Ulysses Foundation

 


 

 THURSDAY 18 APRIL 2013

 

  • Expert’s Panel: Accommodation, leisure & events management: Innovative success stories
    • Hotel Development in Latin America: A strategic vision. Mr Juan Rodríguez (GHL Hoteles)
    • Revamping Leaders Club: Building loyalty through loyalty Mr Pablo Alcácer (Leading Hotel of the World)

 

  • Introduction to Benidorm: The Benidorm tourist model: Concepts and key challenges by Dr Josep Ivars from the University of Alicante

 


 

 FRIDAY 19 APRIL 2013

  • Keynote speech: The identity of cooperatives in Tourism by Mr Maurizio Davolio President of LEGACOOP TURISMO and EARTH (European Alliance for Responsible Tourism and Hospitality).

 

  • Experts' Panel Debate: New Products for New Customers

 

Florida Universitària - C/ Rei En Jaume I, 2 :: 46470 Catarroja - Valencia - España
96 122 03 84 - cit2013@florida-uni . es

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